For Colith, perseverance has been the key to our success and growth, and although the arrival of a pandemic had great consequences for Costa Rican companies, daily effort, learning and adaptation to changes have led them to remain standing.
Before we start talking about the management of the pandemic, let’s talk about our company itself. Conlith is dedicated to graphic printing with more than 53 years of experience. Our area of specialization is small and large-scale printing. It has four production lines: lithography, flexography, gigantography and small-format digital printing. In addition to this, one of our main characteristics is the importance we give to human value and social good works.
Now, analyzing a little the management of businesses during the COVID-19 crisis, in our case before seeing a problem, we saw an opportunity. We have always fought for Costa Rican families in their volunteer and social welfare projects, so in the future of the company there was no room to leave its more than 95 collaborators and their families without their livelihood, our company with more than 53 years on Costa Rican soil had to continue prospering.
A quick reaction in the first days of the crisis was the key approach to survive the blow and from the beginning a plan was put in place to restructure its product offering and change its advertising and communication model with its public. We improved the accommodation of the establishment to be able to continue with all the security measures to protect its collaborators and clients and in this way avoid, not only the closure of the facilities but also ensure the production of material for our clients, ensuring the continuous operation of the company.
Another approach that the company has implemented during the pandemic is a restructuring of the product offering. Adapting to change meant offering a new catalog of protective material so that its businesses can comply with all the security measures imposed by the Ministry of Health, and the variety of products range from face shields to protective barriers for businesses, all printed and installed by Conlith, all prepared in Costa Rica.
We have prepared ourselves, we have focused our business and social networks on the current reality, we have remained stable and we have accepted the learning of a market that is volatile and often unpredictable.
Without a doubt, this pandemic has had its challenges, but with continuous adaptation, excellence in its deliveries, innovation and commitment to society and the country, Conlith has everything necessary to strengthen the foundations that support it and continue to grow in times of crisis.
