When market demands accelerate changes, labels take on a double purpose. They are increasingly becoming a key element in packaging. In this sense, concern for the environment is an issue that is here to stay, also in this industry.
The importance of labels in packaging is increasingly stronger in all aspects. Today, they are not only considered as a communication tool for a certain product (strategic marketing tool) but also, and more frequently in recent years, as a sign of commitment to sustainability. The demands to respond to this new challenge are increasingly present throughout the marketing chain.
Companies’ strategies go beyond thinking of a proposal related to what is “ecologically acceptable”. The focus is on offering a concrete recycling option. Concern for the environment is a recurring theme that is here to stay. There is no doubt that packaging “speaks” of the commitment of companies and their social responsibility. For this reason, each of the elements that compose it becomes critical and the subject of in-depth analysis.
Resistance, durability and recycling
Within the general marketing strategy, labels are increasingly occupying a more important place when it comes to selecting the substrate. Offers that ensure durability and resistance, as well as the possibility of recycling, have become highly valued by brands that make social commitments.
Products that allow, in addition to the advantages mentioned, attractive productions, would seem to be ideal to respond to increasingly demanding markets in these terms. Companies that have shown leadership in this aspect use materials such as DuPont nonwoven in the labels of their packaging.
This material is a nonwoven fabric made of extremely fine continuous fibers of high-density polyethylene. It is non-toxic and does not contain additives. It combines the performance of paper, film and fabrics and has unique physical properties that allow advantages such as durability, lightness, ease of sewing, resistance to water, humidity and multiple design possibilities. This combination of characteristics is not common, which is why the market has discovered applications of the material in different weights for very diverse purposes such as clothing, posters, envelopes, bags and wallets, among other applications.
Some of the benefits of nonwoven fabric, a material used to manufacture labels:
- Resistance to tearing, water and humidity.
- Guarantees maximum print quality.
- Perfect for the washing machine.
- Multiple design possibilities.
Sustainable Design
In this sense, these qualities demonstrate that the innovative material developed by DuPont contributes to the development of sustainable products. Its production and transformation is done with low energy requirements and its superior durability allows the labels to always remain in good condition.
In general, the preconception leads us to budgets that relate ecology or sustainability with unattractive aspects or linked to neutral colors. The market already has innovative possibilities that open a range of incredible printing options in colors, formats and designs.
On the other hand, the commitment to sustainability is also reflected in the development of solvent-free printing technologies. The photopolymer plate production system used for printing containers and labels is an alternative that guarantees fast and quality printing. Flexographic printing technology is used for the packaging industry in analog and digital format, offering extremely efficient printing. It also guarantees a reduction in the environmental footprint compared to traditional solvent processes by saving the use of non-renewable energy and reducing greenhouse gas emissions.
Every day, the commitment to care for the planet is being included in the demands of companies. Packaging is essential and the offers that respond to them are increasingly being imposed in all markets. What initially seemed to be requirements of European countries are now a reality in our latitudes.
“The protection of the environment and human life” is a mega trend identified worldwide by various markets. The development of labels with sustainable materials represents one of the responses that the packaging industry is giving to the growing need to offer developments that represent environmentally friendly alternatives.
Source: www.packaging.enfasis.com
